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That would be setting up Google Places for your restaurant and optimizing your website for search engines. Is your website covering most of the items in this list?
If the basics are done, keep on reading. This is a detailed guide on how to promote your restaurant with AdWords. With Google AdWords you create that can be displayed on Google search sites in the search s or on the Google Display Network websites that your potential customers visit.
In both cases, the underlying principle is that of an auction, bidding for a better ad position. For a restaurant business with a rather limited budget, advertising on the search network is the best way to go. Your are displayed in the moment someone is actively searching for a place to eat.
The display network is more helpful for building brand awareness. Your ad can be shown on a news website, for example. Your restaurant might get noticed, but the conversion By default, the are displayed on all types of devices desktop, tablets and mobile phones and you should leave it like this.
Recent studies cited by Constant Contact showed that restaurants are the most searched industry by consumers on mobile devices. And since we were mentioning the sales funnel earlier, it is crucial that your restaurant website is mobile friendly and is able to offer a mobile optimized menu and ordering process.
One more thing before we move on to the the more complicated stuff: you can and you should carefully geo-target your AdWords campaigns. Obviously, there is limited distance a potential customer would be willing to cover to get to your restaurant and a limited area that you can successfully serve with delivery.
Get Instant Access Now. Reset Password. Password Reset Sent An has been sent to your rescue address. Follow the instructions in the to reset your password. How to promote your restaurant with Google AdWords Part 1. AdWords advertising for restaurants With Google AdWords you create that can be displayed on Google search sites in the search s or on the Google Display Network websites that your potential customers visit.
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